November 30th, 2008
Keeping your press release simple and to the point
When dealing with announcements, or more correctly press release writing, it is important to remember to stick to the facts. The last thing you want to do is assume something is true when it is not. Each word you say has value, and the more you tell half truths the less your words will mean in the future. Think of it as an investment, and the more truth you tell the more your words will be worth. Where as the opposite is also true. When your statements deviate from the facts you will lose your audience over time until they eventually will not want to read what you have to say.
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